Case
Huda Beauty
On April 28, 2025, Huda Beauty hosted its first-ever event in the Netherlands to celebrate the launch of the Easy Bake Setting Spray, the final step in the brand’s Easy Routine: 1. Prime, 2. Blur, 3. Bake, 4. Set. From 10:00am - 6:00pm, we welcomed over 90 media and influencers across three masterclass rounds, bringing the cult-favourite Easy Bake powder to life.
Services
Event Concept | Event Production | Event Guestlist | Press Release | Seeding
Event
Buro Hause curated the entire experience at Studio Noorderfabriek, from the creative concept to production, partnerships, and the guest list. Each session featured a masterclass led by Global Makeup Artist Chiara Aprea, who demonstrated the spray’s performance and the steps of the simple routine. This was followed by a calming clay workshop by Dieu Donnee, a thoughtful nod to one of the spray’s key ingredients and an opportunity for guests to take home something meaningful.
Results
The Huda event delivered outstanding results, bringing together 92 influencers and media guests who generated an impressive 292 posts across various platforms. This activity led to a total media value of €409,512, reflecting the event’s broad reach and strong engagement. With a return on investment (ROI) of 667.21% compared to the initial investment, the event proved to be a highly effective and impactful brand activation.
