Buro Hause Benelux officially expands its operations in Belgium
Amsterdam and Antwerp | 13 October 2025 – The Benelux PR and communications agency Buro Hause, a well-established name in the industry for 14 years and part of the N11 Group, is expanding with a team in Belgium. In July 2024, Laurèl Bodenhorst Meyer was appointed Managing Director of the former MaisonPR, and in November 2024, she oversaw the rebranding to Buro Hause, refining the agency’s vision. Since then, the agency has been growing ambitiously, and with a local team led by Justine van Bauwel, clients operating in Belgium can now be served even more effectively.
Justine van Bauwel has been running her own PR and social agency in Belgium for several years, delivering successful campaigns for clients including Imperial Heritage Caviar, Et Claire, Bistrot Du Nord, Nectar, Noré Clinic, Elliot & Ostrich Jewelry, and Twice as Nice Jewelry. Prior to her own venture, Justine gained experience working with Vogue, L’Oréal, and Unilever.
In the Netherlands, Buro Hause proudly manages an impressive portfolio including SMEG, L’Oréal Paris, L’Oréal Professionnel, Kérastase, Redken, Maybelline New York, Triumph, Merz Aesthetics, Suntory Whisky Toki, art’otel, ARCA, and various Park Plaza hotels and restaurants. Under Laurèl Bodenhorst Meyer’s leadership, the agency achieved significant growth in 2025 and successfully launched a social media video podcast aimed at showcasing the people behind the brands to inspire and engage.
With both Justine and Laurèl ready for the next step, it was agreed after careful consideration to rename Justine’s agency Buro Hause Belgium, formalising the partnership.
"After years of experience with both local and international brands and running my own agency, this collaboration is the perfect next step. As a Benelux agency, we can now serve our clients at the highest level in Belgium," said Justine van Bauwel, Co-Owner and Managing Director of Buro Hause Belgium.
"I am proud and delighted that Justine has decided to establish Buro Hause Belgium. From our first meeting, it was clear that we share the same vision and ambition for Buro Hause. With her local presence, we can now fully position the agency as a leading Benelux firm," said Laurèl Bodenhorst Meyer, Managing Director of Buro Hause Netherlands and Co-Owner of Buro Hause Belgium.
Expansion of Services
Buro Hause will continue to offer its existing services in Belgium that have been provided in the Netherlands. With the new Belgian team, the service offering will also be enhanced with additional expertise and knowledge. These expanded services strengthen Buro Hause’s position as a full-service communications agency, enabling it to serve clients across the Benelux optimally.
The full service offering includes:
- Media Public Relations
- Influencer Marketing
- Event Production
- Podcast Production
- Social Media Strategy
- Social Media Management – expanded
- Content Creation – expanded
- Showroom and Office in Antwerp
Office and Showroom in Antwerp
A new office and showroom are currently under development in Antwerp, with a launch event to follow. Further details will be shared in due course.
Part of the N11 Group
Erik Hardick, founder and owner of the N11 Group, expressed pride in the agency’s development and looks forward to the next steps:
"The expansion into Belgium marks an important step forward for our group. We have long seen increasing demand from clients for integrated communication across the Benelux. With a strong team in Antwerp, we can not only seize new opportunities but also provide our existing Dutch clients with greater support and possibilities for growth across borders," said Erik Hardick, founder and owner of N11 Group.