Leading Italian appliance brand SMEG, renowned for its iconic design and high-quality kitchen technology, has selected Benelux-based PR and communications agency Buro Hause as its new strategic partner for the Dutch market, following a carefully conducted pitch process. Buro Hause will be responsible for developing and executing SMEG’s public relations and influencer marketing strategy in the Netherlands, alongside social media strategy and brand event activations.

This partnership signals an exciting new chapter for SMEG, aimed at further strengthening its distinctive position in the Dutch market. The focus will be on deepening brand engagement across both small and large domestic appliance categories, through a strategy that seamlessly blends design, technology, and lifestyle.

"In Buro Hause, SMEG has found a partner who truly understands our brand identity and tradition, as well as our vision," says Andrej Banušić, Marketing Manager of SMEG Netherlands. "Their experience in media and influencer marketing helps us reach our target audience in a focused and effective way. We are confident that this collaboration will contribute to the continued growth and visibility of SMEG in the Dutch market."

“We’re proud to partner with a brand that stands globally for Italian design, innovation, and craftsmanship,” says Laurèl Bodenhorst Meyer, Managing Director of Buro Hause. “Our deep expertise and passion for design, hospitality, and lifestyle aligns naturally with SMEG’s DNA. We look forward to elevating the brand’s position in the Netherlands through relevant, visual, and meaningful campaigns that resonate with both culture and consumers.”

The collaboration lays a solid foundation to bring SMEG’s design-rich DNA to life in a fresh, creative, and culturally relevant way on the Dutch market. With a shared focus on aesthetics, strategy, and connection with the right audiences, both parties look forward to an inspiring and long-term partnership.