Case
Bowmore
De Kuyper Royal Distilleries celebrated the collaboration between two iconic brands: Bowmore and Aston Martin. Buro Hause was appointed to develop a multi-layered, 360-degree creative strategy. This strategy came to life through an exhilarating race activation at Circuit Zandvoort, an exclusive tasting and pairing experience at a renowned restaurant, a complete takeover of Hotel De L’Europe featuring a high-impact consumer activation, and a premium media partnership—all built upon a strong foundation of PR and communications.
Services
PR Concept and Strategy | Media Buy | Consumer activation | Event Production | Guestlist | Influencer Marketing
Execution performance
Twenty-four journalists and influencers, with a focus on a male audience, were invited to an exclusive Bowmore and Aston Martin experience at Circuit Zandvoort and Restaurant de Bokkedoorns. Journalists were given an exhilarating lap around the circuit in the latest Aston Martin models, driven by professional drivers, followed by a tasting and pairing menu in the restaurant.
Following this event, the Bowmore and Aston Martin partnership continued with the unveiling of an exclusive, custom-designed Bowmore suite in Hotel De L'Europe Amsterdam. This suite was launched as part of a consumer activation campaign, allowing Bowmore’s key guests to stay throughout the year, while Buro Hause hosted press visits for a unique brand experience. The entire Bowmore campaign was further supported by a media campaign and an exclusive collaboration with Quote magazine.
Results
With 209 social media publications, 27 online articles, and 11 print features, the campaign reached an impressive 28.100.000 people. This media coverage generated a total media value of €717.000, solidifying the campaign's success and enhancing brand visibility across the key markets.
