Case
Laphroaig
Buro Hause crafted a unique culinary experience that blended the artistry of two-star chef Soenil Bahadoer with the signature cocktails of Laphroaig. Soenil designed an elevated food truck menu perfectly paired with Laphroaig’s renowned cocktails, becoming one of the brand’s local trailblazers for the year. This exclusive pairing menu launched in true brand style in one of the Netherlands' most beautiful forests, presented to press and influencers. The collaboration with Jeep added the final touch, immersing guests in the world of Laphroaig for a memorable two-day experience. Guests not only enjoyed a first taste of this menu but also a brand experience that’s still being talked about.
Services
PR Concept & Strategy | Media Buy | Consumer activation | Event Production | Guestlist | Influencer Marketing
Activation and Partnerships Performance
For consumers, Soenil’s specially designed menu was made available from the Laphroaig food truck at Lagerwal (sister restaurant to Helling7) in Amsterdam Noord. This campaign was further amplified with a dedicated Trailblazers feature in JFK magazine and supported by a media and influencer campaign. Buro Hause managed this 360-degree concept from initial idea through to full execution.
Results
This Laphroaig campaign, executed by Buro Hause, achieved outstanding media traction and engagement. Through 180 social media publications, 17 online publications, and 8 print publications, the campaign successfully reached an impressive 22.100.000 people. This extensive media coverage generated a total media value of €504.000, underscoring the campaign’s impact and strengthening Laphroaig’s brand presence across key audiences.
