Case
Mixa
On November 12th 2024, L'Oréal celebrated the launch of its skincare brand Mixa in the Dutch market with an exclusive event. Buro Hause played a central role in the event’s success, curating an influential guest list of top Dutch influencers and members of the press, as well as collaborating closely with L'Oréal on the event concept and production. Additionally, Buro Hause took responsibility for writing the official press release and securing media coverage to boost Mixa’s market launch visibility in the Netherlands.
Services
PR Strategy | Creative Event Concept & Co-Production | Influencer & Media Guestlist | Press release | Gifting
Event Performance
The event was attended by notable figures from the Dutch influencer landscape, with a top-tier guest list of 50 influencers. Together, these influencers hold a combined following of 2.200.000, resulting in a substantial reach of 608.870 and an earned media value of €39.960. The successful launch event marked a strong entrance for Mixa into the Dutch market, positioning the brand for increased awareness and engagement among Dutch consumers. As this is a recent project, further media results will be shared end of 2024.
