Case
Imperial Heritage Caviar
Imperial Heritage Caviar represents the essence of timeless luxury - a Belgian family brand rooted in heritage, craftsmanship, and purity. Supplying the world’s most refined restaurants, it has become a trusted name among top chefs and discerning connoisseurs alike.
Buro Hause Belgium was entrusted with full-scale social media management, press coordination, and influencer relations to elevate Imperial Heritage’s digital identity and establish a stronger emotional connection with its audience.
Our mission: to translate the brand’s understated elegance and culinary prestige into a digital narrative that feels as refined and authentic as the product itself.
Services
Creative Direction and Content Production | Social Media Strategy and Management | Media Strategy and Media Relations | Influencer Marketing and Talent Management | Chef Partnerships and Event Activations
-
Social Media Strategy Management
From strategy to execution, Buro Hause Belgium manages Imperial Heritage’s social presence from A to Z - ensuring every detail aligns with the brand’s tone and tradition.
- Brand positioning & storytelling built around heritage, craftsmanship, taste, and excellence
- Content creation through photography, video, and editorial storytelling capturing the art of caviar production, pairing, and presentation
- Content calendar & social planning synced with chef collaborations, seasonal events, and media moments
- Community management & engagement, nurturing a loyal audience of food lovers, chefs, and luxury enthusiasts
- Visual direction refined to express purity, restraint, and sophistication across all platforms
This holistic approach ensures the brand’s online presence feels cohesive, elegant, and worthy of its legacy - positioning Imperial Heritage as both a culinary authority and a cultural tastemaker.
Media & Influencer Management
Beyond social channels, we expanded Imperial Heritage’s reach through strategic press and influencer collaborations - connecting the brand with both gastronomic and creative communities.
We developed long-term partnerships with Michelin-starred chefs including Viki Geunes, Sergio Herman, Ralf Berendsen, and Edwin Menue, highlighting how Imperial Heritage is used at the highest level of cuisine.
At the same time, we collaborated with influential creative voices such as Olivier De Croock and Marie Wynants, bridging the worlds of fine dining, art, and design. Their organic content and artistic interpretations brought new depth and visibility to the brand, positioning it as a symbol of modern luxury.
Press outreach and storytelling led to extensive media coverage, including features in Sabato / De Tijd, Culinaire Ambiance, and other high-profile publications.
“Waarom kiezen sterrenchefs voor deze keizerlijke kaviaar?” - Culinaire Ambiance
Results
- +45% increase in engagement and community growth
- Combined reach exceeding 720.000
- Press coverage in Sabato / De Tijd, Culinaire Ambiance, and other culinary outlets
- Collaborations with Michelin star chefs and well-known influencers.
- Strengthened position as one of Europe’s most respected caviar houses
