Case

Wolterinck

DesignerEI book launch
Client
Wolterinck
Country
Netherlands
MV
€42.000
Reach
6.600.000

Marcel Wolterinck, one of the Netherlands’ leading interior designers, is renowned for his elegant work in both home interiors and exteriors, as well as gardens. Less well-known, however, is his passion for cooking, frequently delighting family and friends with his delicious dishes. In DesignerEI, he shares 52 creative seasonal egg recipes, including 40 of his own and 12 from top chefs like Ron Blaauw, Tim Golsteijn, and Schilo van Coevorden. This stylishly designed cookbook is a tribute to the versatility of the humble egg.

Buro Hause and Wolterinck have previously collaborated and joined forces once again for this book launch. The media strategy included a press release, proactive media pitching, and a launch event at the Home of Wolterinck (showroom) in Laren, where Marcel personally cooked dishes from the book. This well-executed approach led to a highly successful launch.

Services

Press Release Copywriting and Distribution | Event Guestlist and Invitations | Selective Book Gifting

Media performance

The book launch of DesignerEI by Wolterinck saw a remarkable surge in media coverage across leading titles, including a.o. Noordhollands Dagblad, Quote, LINDA, JAN Magazine, Stijlvol Wonen, Gooische Tam Tam, BartsBoekje, Residence and Lekker500. This extensive media exposure generated a total reach of 6.6 million, showcasing the broad appeal of the book. The campaign's media value was €45.000, reflecting a highly successful publicity strategy that amplified the book’s launch and resonated with its target audience through prominent publications.

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