Case
Kérastase
On April 10, Kérastase and Buro Hause hosted an exclusive press preview at Pantopia Amsterdam, to introduce Gloss Absolu: the innovative product line for smooth, bouncy, high-shine hair. In a setting that reflected the aesthetic of the product, our guests discovered the star of the new line: Glaze Drops, a lightweight oil powered by hyaluronic acid, glycolic acid, and wild rose oil, for high-impact gloss without residue.
Our challenge? To generate buzz around the product launch and position Gloss Absolu as a must-have for instant shine, both online and offline, across lifestyle and beauty audiences in the Netherlands. By a powerful event and followed media coverage, Gloss Absolu turned from just a product into a beauty moment.
Services
Media Guestlist | Media Seeding | Event Coordination | Press Release
Kérastase Gloss Absolu in the Spotlight
LINDA. spotlighted Gloss Absolu in their beauty print pages, offering trusted endorsement in one of the largest lifestyle magazines in the Netherlands. Here are a few publications we would like to share. Cosmopolitan published two online articles, focusing on the transformation and shine Gloss Absolu delivers in just one treatment. Fashionchick highlighted the product’s ease and effect in an online article, tapping into trending beauty rituals. &C Magazine added a cool-girl credibility boost with a strong online placement, while Barts Boekje and Cosmopolitan took their social followers to the event with a real-life event recap and real-life results of Gloss Absolu in action.
