Case
Twice As Nice
Twice as Nice is a Belgian jewelry brand known for its accessible luxury - timeless designs that blend craftsmanship and modern femininity. With over four decades of heritage, the brand wanted to evolve for a new generation of customers: contemporary, confident, and connected.
Buro Hause Belgium was entrusted with the complete repositioning - from visual identity and digital storytelling to social media strategy, content creation, and influencer collaborations. The goal: to create a consistent and emotionally engaging brand experience across every touchpoint.
Services
Brand Strategy & Positioning | Visual rebranding | Social Media Strategy & Management | Content creation & Art Direction | Influencer marketing
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The Rebrand and Repositioning
We began with an in-depth brand audit to understand Twice as Nice’s legacy, strengths, and perception. From there, we redefined its brand DNA - shaping a modern identity built around clarity, confidence, and connection.
A refined color palette, minimal typography, and curated art direction formed the new aesthetic - timeless yet relevant. This updated visual direction became the foundation for all communication, from packaging and digital assets to photography and campaign content.
Digital Strategy
Social Media Strategy & Management
To reflect the new brand identity online, Buro Hause Belgium developed a comprehensive social media strategy and planning framework focused on storytelling, consistency, and community.
- Defined clear content pillars highlighting craftsmanship, emotion, and self-expression
- Built a detailed monthly content calendar aligned with product launches, seasonal campaigns, and brand storytelling moments
- Introduced cohesive content creation guidelines - tone of voice, visual rhythm, and copy direction
- Elevated the brand’s visual identity with a new content library: studio photography, lifestyle shoots, and user-generated highlights
- Implemented analytics and scheduling workflows to optimise performance and engagement
This unified approach transformed Twice as Nice’s digital platforms into a coherent brand world - elegant, relatable, and recognisably Twice as Nice.
Influencer Marketing
To amplify the rebrand, Burohause BE curated a network of Belgian and Dutch influencers who embody the brand’s renewed identity - authentic, confident, and effortlessly stylish.
Each collaboration was designed to tell a story rather than simply promote a product. Through lifestyle-driven shoots and organic partnerships, influencers showcased how Twice as Nice pieces are worn - not just displayed.
The result: a sustained social presence that feels natural, aspirational, and emotionally connected to its audience.
Results
- +40 % organic social growth within three months
- +25 % increase in engagement rate
- Influencer reach exceeding 480.000
- Strengthened brand perception: Twice as Nice repositioned as a modern, confident, and connected jewelry brand
