Case

RTL Boulevard x L'Oréal Paris

Cannes Film Festival & Lé Défile
Client
L'Oréal Paris
Country
MV
€ 120.000
Reach
5.400.000

Buro Hause continues to successfully team up with RTL Boulevard for our client L'Oréal Paris. At both the annual Le Défilé and the Cannes Film Festival, Buro Hause secured exclusive and earned RTL Boulevard interviews with L’Oréal Paris Global Brand Ambassadors, sharing their inspiring stories with a wide audience.

In 2024 and 2025, Buro Hause secured powerful media visibility with three exclusive RTL Boulevard interviews. Hollywood legend Jane Fonda opened with an inspiring conversation during Lé Défile 2024, sharing her timeless wisdom on beauty, fashion, and empowerment (view here).

This TV-interview followed in two additional high-profile pieces: an interview with Viola Davis at the Cannes Film Festival 2025, and a captivating conversation with Gillian Anderson during Le Défilé 2025 in Paris. Through this strategic media coverage, we not only strengthened L’Oréal Paris’ presence in the Dutch market but also underscored the brand’s role as a leading voice in beauty, fashion, and female empowerment.

Services

Media proposal | Media coordination | Travel coordination | Interview coordination

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