On 15 October 2025, Buro Hause produced the exclusive Dutch launch of the Porsche × SMEG collaboration, Driven by Passion. Refined by Design. The limited-edition collection was unveiled to a curated mix of press, creators and brand partners during an exclusive event at Move Amsterdam.

Buro Hause led the full media strategy, including the development, distribution and pitching of the official press release under embargo, followed by a wide national launch across leading lifestyle, automotive and design titles. In parallel, Buro Hause was responsible for the creative concept and full production of the event, including partner coordination, media and influencer guestlist curation, invitations and on-site guest experience.

With Tier A lifestyle and design gueslist in attendance, the launch generated extensive earned coverage across print and online platforms, alongside strong organic social visibility driven by attendee content.