Case
STENN
In October 2024, the mother-and-daughter owned contemporary fine jewelry atelier STENN was launched. Drawing on their rich family legacy in the diamond trade and a shared passion for timeless design, STENN offers fine jewelry crafted from 18k recycled gold. The pieces blend classic elegance with contemporary design, handcrafted in a renowned Italian atelier by master goldsmiths who carefully shape and polish each creation.
Buro Hause was appointed to introduce the brand to the Netherlands, among key media and stylists. Buro Hause launched the brand with a press release, actively pitched for media features and interviews, took care of VIP dressing and editorial loans, as well invited a curated list of key media to the exclusive launch event.
Services
Press release | Media Guestlist | Event Invitations | VIP Dressing | Editorial Loan | Interviews
Event performance
Buro Hause invited and received top-tier media and stylists to the launch event. Leading journalists and stylists from Vogue Living, Vogue, Harper's Bazaar, ELLE, NRC Weekend, Cosmopolitan, LINDA, JAN Magazine, Talkies Magazine, and Elegance attended, ensuring the brand’s debut received significant attention. Through tailored outreach and personal invitations, Buro Hause placed STENN at the forefront of the luxury jewellery scene in the Netherlands.
Media performance
Following the event and press release, Buro Hause swiftly secured significant media coverage, with Talkies Magazine and Edelmetaal publishing a one-page interview with the founders, as well multiple product placements, in a.o. Vogue's Jewelry issue and on ELLE. The editorial lending gained momentum, with top stylists requesting the pieces for editorial shoots in Volkskrant Magazine, Numero, ModMod, Vogue Living, and JAN. To date, the media coverage in print and online media generated a reach of 4.5 million and a media value of € 35.000.
Additionally, Buro Hause managed VIP dressings, ensuring high-profile figures wore STENN at key events, including the Editor-in-Chief and Brand Director of Harper's Bazaar Netherlands, who wore STENN jewellery at three consecutive events. This strategic exposure further solidified STENN’s presence in the luxury market.
