Case
Suntory Whisky Toki x The New Originals
In collaboration with Amsterdam Fashion Week and in partnership with Suntory Toki, we brought together Suntory Whisky Toki and The New Originals for a unique cultural crossover. The result: a limited-edition graphic tee, inspired by vinyl and turntable culture, echoing both brands’ connection to music, community, and creativity. From Tokyo’s intimate record bars, where people gather to listen and share, to Amsterdam’s vibrant streetwear scene shaped by TNO’s SoundSystem, this collaboration honors the timeless power of coming together.
On September 2, over 150 media, influencers, and tastemakers gathered during Amsterdam Fashion Week for an unforgettable unveiling, an evening defined by music, conversation, and a shared appreciation of craft. Among the guests were Numéro Magazine, Hypebeast, Highsnobiety, JFK Magazine, Harper's Bazaar and Japanese streetstyle influencers as tastemakers. Between Toki highballs and the launch of the limited-edition tee, attendees paused to play chess, a subtle reminder that culture is built not only on what we create, but also on the moments we share.
Services
Brand Partnership | Strategy & Concept | Press Releases | Creative Invitation | Gifting | Event Guestlist
Think Outside the Box, Create Outside the Box
Toki means “time” in Japanese - a reminder to pause, connect, and share. Suntory Whisky Toki blends past, present, and future into a smooth, balanced whisky, best enjoyed in good company, like a refreshing Toki Highball. The New Originals echo this spirit with their motto “Think Outside the Box, Create Outside the Box.” Deeply rooted in Amsterdam’s music and fashion scene, TNO inspires a community where creativity and expression thrive.Different paths, one philosophy: celebrating craft, culture, and connection.
