Case
Et Claire
Et Claire is where modern indulgence meets meticulous craft. Guided by the philosophy “ne vous contentez pas de moins” - never settle for less - the brand celebrates the art of pastry through purity, elegance, and quiet confidence.
The Antwerp flagship opening wasn’t just a new address; it marked the beginning of a refined hospitality experience that bridges haute pâtisserie and contemporary lifestyle. Every detail - from the interior design to the rhythm of the evening - was crafted to mirror Et Claire’s understated sophistication.
“The evening captured everything Et Claire stands for: elegance, emotion, and the joy of sharing.” - Team Et Claire.
Services
Event Concept | Event Styling | Event Production | Event Partners | Guestlist | Media & Influencer Communication | Content Creation & Amplification
The Opening Experience
The launch evening of Et Claire unfolded as an elegant yet spirited celebration. A DJ curated the soundscape, setting the tone as guests gathered, mingled, and eventually danced into the night. The atmosphere flowed seamlessly from calm anticipation to joyous energy.
Guests were treated to signature Et Claire pastries, served alongside Imperial Heritage Caviar and Ruinart champagne - a bold pairing that underscored the brand’s celebration of craftsmanship and indulgence.
Soft lighting, natural materials, and subtle floral accents created a warm, minimalist backdrop that let the experience itself take centre stage - a delicate balance between luxury and approachability, precision and pleasure.
Results
Over 200 guests, including members of the press, creatives, and local tastemakers, gathered for an unforgettable evening defined by elegance, emotion, and connection. The atmosphere was vibrant, conversations flowed with ease, and every detail reflected the true essence of Et Claire.
With more than 25 media and influencer features, the event achieved an impressive social reach of over 210,000. Even Sabato / De Tijd took note, naming Et Claire among the “five new hotspots in Antwerp to discover this summer."
